Direct Legal Funding
Nationwide Pre-Settlement Funding Provider

About the Project
The Direct Legal Funding website was designed to communicate trust, transparency, and accessibility in the highly competitive pre-settlement funding market. Our team created a clean, conversion-driven layout that quickly informs visitors about funding options while making the application process as seamless as possible. Every section of the website—from the bold hero banner to the testimonial-rich footer—is built to instill confidence and encourage engagement.
The site balances emotional appeal and functional clarity. The homepage instantly delivers the brand promise — “Low-Cost Lawsuit Loans” — paired with a strong call-to-action, “Apply Now.” This design approach reduces decision friction and leads users directly toward the next step, whether they’re learning about loan options, checking eligibility, or contacting the company.
SEO fundamentals were integrated from the start, ensuring high search visibility for key phrases such as lawsuit loans, pre-settlement funding, and legal cash advances. Structured navigation and optimized headings make it easy for search engines and users alike to find the information they need.
SEO-Friendly Financial Service Website Design
The user journey was streamlined for simplicity: a fixed top navigation with essential links, a visible phone number for instant contact, and consistent CTAs across the site. Client testimonials and Google ratings are prominently displayed to enhance trust and social proof — critical for financial service websites.
Informative blog posts and case updates provide valuable content that boosts authority while helping users stay informed about legal settlements and funding insights. The site’s responsive structure ensures a flawless experience on both desktop and mobile, maintaining strong performance across all devices.
Overall, the design reflects Direct Legal Funding’s commitment to speed, reliability, and client care, presenting them as a trusted partner for plaintiffs seeking pre-settlement cash advances.
Typography & Color Scheme
The site features clean sans-serif typography, likely Open Sans or a similar web-safe font, ensuring modern readability and professionalism.
- Primary Color: Deep Blue (#0062B8) — represents trust, security, and financial stability.
- Accent Color: Bright Orange (#F56A1B) — used for CTAs like “Apply Now,” symbolizing energy and urgency.
- Secondary Colors: White and Light Gray — maintain balance and enhance legibility throughout the layout.
This palette, paired with high-contrast type and approachable imagery, creates a design that feels both corporate and empathetic — exactly what users expect from a reputable funding company.