SEO for Criminal Defense Lawyers
Get found fast when potential clients search for a defense attorney online.
At JoshBrown.io, we don’t just build traffic, we build trust, visibility, and case volume for criminal defense firms.
Our strategy-first SEO framework is built exclusively for lawyers and customized to the way people actually hire attorneys today. From Google Maps dominance to high-converting practice area pages, we help you outrank local competitors and turn searchers into signed clients.
Book a Free SEO Audit and discover how to grow your caseload with precision.
Why Criminal Defense SEO Matters
When someone is facing arrest, investigation, or charges, they don’t wait to call a lawyer; they search immediately, late at night, and on their phone. These are high-stress, mobile-first moments where trust, clarity, and speed determine who gets the call.
Over 70% of legal searches occur on mobile devices. If your site isn’t optimized for fast local visibility, you’re invisible when it matters most.
At JoshBrown.io, we position your firm to win these urgent searches, fast-loading pages, trust-building content, and Google Maps visibility designed to convert stress into scheduled consultations.
Unlike PPC campaigns that disappear when your budget does, SEO delivers compound visibility, building equity in every ranking and every page.
Proven Outcomes & Trust Signals
At JoshBrown.io, we deliver SEO built for one result: more signed criminal defense cases.
Listed below are the things our clients consistently see.
35–65%
Up to 3x Growth
Client Retention Rate
50% lower cost per lead
Unlike generic agencies, every page we build is attorney-vetted and written to earn trust in seconds, because defense clients don’t shop around. They call the firm that feels credible, local, and ready.
Trusted by Criminal Defense Firms Nationwide
JoshBrown.io has helped solo attorneys and multi-location firms dominate in.
- Chicago
- Los Angeles
- Atlanta
- Miami
- Dallas
“Josh’s team didn’t just boost our traffic; they tripled our intake within six months. The difference was immediate.”
Managing Partner, DUI & Criminal Defense Firm (FL)
Trusted criminal defense SEO isn’t a guess; it’s a system. Let us show you what it does for your firm.
Core SEO Services
Every criminal defense firm needs more than just rankings; they need signed cases. At JoshBrown.io, we structure your SEO around that goal using six strategic pillars built for defense attorneys.
Website & Technical SEO
We audit, fix, and fortify your website so it ranks and loads flawlessly.
- Speed, schema, crawlability, Core Web Vitals
- Mobile-first fixes for defense-focused sites
- Secure, ADA-compliant, conversion-optimized architecture
Content & Keyword Strategy
- Our content speaks directly to your ideal client urgently, clearly, and locally.
- Practice area pages built for conversion
- Geo-targeted content that outranks local competition
- Attorney-vetted messaging that builds immediate trust
Local SEO & Reputation Management
We dominate the map pack and clean up your digital footprint.
- Google Business Profile optimization
- Citation and directory cleanup
- Review strategy to boost trust and visibility
Link Building & Authority
We earn links that matter, not fluff.
- Legal-specific link outreach and placements
- High-authority mentions from trusted industry sites
- No PBNs. No spam. Just results.
Intake Optimization & CRO
Traffic is useless without conversions. We make sure your site drives action.
- Phone-first CTAs and urgent contact prompts
- Mobile tap-to-call integration
- Clear, focused layouts to turn clicks into consults
Reporting & Growth Tracking
No mystery metrics, just real
numbers tied to intake and ROI.
- Monthly SEO growth dashboards
- Call tracking, form fills, and lead attribution
- Strategy updates aligned with your firm’s goals
Want to know exactly what’s blocking your SEO growth?
Book a Free SEO Audit and get a custom roadmap built for your criminal defense firm.
Technical Audit & Website Optimization
We start with a full-scale technical SEO audit to uncover what’s slowing your site and your intake down. Then we optimize for speed, structure, and seamless conversions.
- Core Web Vitals upgrades for faster load times, reduced bounce, and higher rankings
- Mobile click-to-call buttons that make it effortless for stressed clients to reach you
- Responsive design fixes to ensure your site performs flawlessly on any device
- Conversion-focused web design that prioritizes urgent contact (not fluff or distractions)
- Streamlined site navigation so users reach your most important pages in one click
- Custom intake form layouts that boost submissions and reduce drop-off
Every second matters when someone’s searching for a defense attorney. Our optimization turns slow, cluttered sites into fast, frictionless lead generators.
Keyword Research & Content Strategy
We don’t guess what people are searching, we map it. JoshBrown.io uses real-world legal search data to build a content strategy that targets urgent.
Listed below are the 4 high-converting keywords.
- “DUI lawyer near me”
- “What to do after getting arrested”
- “Domestic violence attorney [City]”
- “Can I go to jail for a second offense?”
Our team builds every page around clear search intent, then layers in question-based content and FAQ sections that match how real clients think and what they type into Google.
- Full content silos by charge type, location, and defense needs
- Attorney-reviewed copy written for legal accuracy and online persuasion
- Google-optimized practice area pages that convert first-time visitors
- Blog & resource content for long-tail visibility and topical authority
This isn’t generic content marketing; it’s criminal defense SEO written to earn trust fast and drive booked consultations.
Local SEO & Reputation Management
For criminal defense lawyers, local visibility isn’t optional; it’s how clients find and judge you. JoshBrown.io helps your firm dominate the Local Pack and build instant credibility.
- Google Business Profile optimization (formerly Google My Business) with complete legal-specific fields
- Local SEO for lawyers is built on citation accuracy, NAP consistency, and city-level targeting
- Online review management strategy to drive 5-star ratings on Google, Avvo, and other legal platforms
- Local schema markup added to every page to boost map visibility and rich results
- Audit and cleanup of outdated or duplicate local listings
- Review response templates and follow-up strategy to boost trust
We don’t just get you ranked, we make you the obvious choice in your area when someone searches “criminal lawyer near me.”
Authority Link Building & PR
Backlinks are still one of Google’s top ranking factors, but only if they come from trusted, relevant sources. At JoshBrown.io, we build your authority through compliant, white-hat SEO outreach designed specifically for criminal defense law firms. Listed below are the 4 steps.
- Local authority backlinks from news sites, legal publications, and bar association blogs
- Legal directory links from high-trust platforms like Avvo, Justia, and FindLaw
- Sponsorship placement and mentions from community-based organizations and events
- Ethical SEO outreach to publishers that actually move the needle, no spam, no shortcuts
- Targeted criminal defense PR campaigns to earn coverage in local and legal media
We don’t buy links; we earn them through credibility, content, and relevance. Every link strengthens your domain authority and reinforces your position as a go-to attorney in your market.
Intake Optimization & Conversion Rate
Traffic is only valuable if it turns into signed cases. JoshBrown.io applies proven intake optimization strategies that reduce drop-off and maximize lead conversion enhancement from the first click to the first call.
- Custom-built responsive client intake forms with urgency-focused layouts
- Streamlined CTAs that encourage instant contact—call, form, or SMS
- Call tracking setup to monitor every phone lead and attribute performance
- CRM integration and workflow support for fast lead handoff and follow-up
- “Tap to call” mobile UX and frictionless appointment booking
- Email/SMS lead nurturing automations to recapture missed or delayed conversions
We align your intake systems with how criminal defense clients behave: fast decisions, high emotion, and zero time to waste.
Intake Optimization & Conversion Rate
You’ll never be left guessing what’s working. JoshBrown.io delivers monthly reporting that ties your SEO performance directly to signed clients and ROI.
- SEO analytics that go beyond traffic tracking form submissions, phone calls, and keyword rankings
- Conversion tracking setup to capture lead source and behavior from click to consult
- Custom dashboard metrics built for criminal defense firms: see your most valuable pages, calls, and keywords at a glance
- Keyword movement reports by practice area and location
- Clear lead attribution so you see which strategies drive real case intake
- Revenue-focused reporting modeled after Matador’s performance-based measurement approach
This isn’t vanity metrics, it’s criminal defense SEO reporting built to prove growth.
You’ll know exactly where your next client came from and how to get more just like them.
Our Process
Our SEO process for attorneys is built around one goal: helping your criminal defense firm grow with clarity, strategy, and measurable results. Every step is streamlined, transparent, and focused on execution.
1. Discovery Call
We start by learning your firm’s goals, service areas, and current challenges, whether you're building visibility from scratch or scaling an established practice.
SEO Audit
You’ll receive a full-site and local SEO audit that uncovers technical issues, content gaps, backlink weaknesses, and missed opportunities in your local defense strategy.
Custom Strategy
Using insights from the audit, we develop a custom attorney-focused SEO plan tailored to your market, case types, and intake goals, no templates, no fluff.
Execution & Optimization
From content to citations to code, we implement everything in-house, aligning with your branding and intake workflow. Our content is developed with journalistic insight and reviewed for legal accuracy and clarity.
Monthly Review & Transparent Reporting
You’ll get full visibility into traffic, rankings, leads, and ROI via our transparent SEO model, plus a monthly strategy call to review progress, adapt campaigns, and stay aligned.
With JoshBrown.io, there’s no black box—just a clear path from strategy to signed cases.
FAQs About Criminal Defense SEO
What is criminal defense SEO?
Criminal defense SEO is a legal marketing strategy that helps your law firm appear at the top of Google when people search for urgent terms like “DUI lawyer near me” or “assault defense attorney.”
It includes technical optimization, local targeting, attorney-reviewed content, and link building, all focused on generating qualified leads.
How long does it take for criminal attorneys to rank with SEO?
Most defense firms begin seeing results within 3 to 6 months, depending on market competition and website condition. Local map visibility improves sooner, while top organic rankings for high-volume criminal defense keywords build over time.
What is the cost of SEO for lawyers?
The cost of SEO for criminal defense lawyers vares by region, competition, and goals. At JoshBrown.io, monthly SEO packages start at $2,000 and scale based on whether you’re a solo attorney, multi-location firm, or aggressive market leader.
Why work with an agency that specializes in SEO for DUI lawyers and criminal defense firms?
Criminal defense marketing demands urgency, precision, and compliance. A specialized agency understands how to write for scared, time-sensitive clients while meeting bar rules. JoshBrown.io builds attorney-focused SEO strategies that convert legal searches into signed clients.
Are there ethical concerns with criminal defense SEO?
Yes. Law firms must comply with advertising rules around client privacy, case results, and language use. JoshBrown.io ensures that all SEO content is compliant, respectful of legal ethics, and reviewed by legal professionals before publishing.
Will my SEO strategy remain private?
Absolutely. Your SEO strategy, traffic data, and lead performance are kept fully confidential. We don’t share tactics between competing firms and never reuse content. Your campaign is exclusive to your practice.
Start Your Criminal Defense SEO Strategy Today
Your next client is already searching for a defense lawyer online. With JoshBrown.io, you get a proven, attorney-focused SEO strategy designed to generate high-quality leads, drive local visibility, and convert urgent searches into signed cases.
We offer a free SEO strategy audit for criminal defense firms ready to grow. Every engagement starts with an immediate discovery call and ends with a custom roadmap to act on now.
We work with a limited number of firms per region to protect your competitive edge.
Be found where clients search. Start your defense SEO today.