The Louthian Firm
Columbia, South Carolina Personal Injury & Accident Lawyers
About the Project
The Louthian Law Firm website was designed to project authority, trust, and approachability—qualities essential for a personal injury practice with over 35 years of service. Our goal was to create a high-impact digital presence that instantly communicates the firm’s credibility while simplifying how potential clients connect with their attorneys. The site’s structure emphasizes immediacy and reassurance. Clear typography, bold headlines, and a strong visual hierarchy guide users from discovery to consultation in seconds. A consistent “Free Consultation” call-to-action is visible across every page, reinforcing accessibility and inviting user interaction. Built on best practices for legal SEO, the site ranks effectively for local and practice-specific keywords, helping the firm stand out in a competitive South Carolina legal market.SEO-Friendly Law Firm Website Design
The homepage introduces the firm’s trusted local presence with a dynamic hero banner that highlights its core message — “Trusted Local Accident Attorneys Serving Columbia & Orangeburg SC.” The professional portrait of the lead attorney adds a personal, human touch that builds rapport with visitors from the first impression. Strong visual contrast—white text against deep black and red backgrounds—ensures maximum readability and engagement. Contact details, including a 24/7 phone number and chat support, are strategically positioned in the header for instant access. Throughout the site, testimonials and case results provide powerful social proof, showcasing multi-million dollar settlements that establish authority and inspire confidence. The layout maintains clarity across all devices, with responsive optimization that ensures clients can easily reach the firm whether they’re on desktop, tablet, or mobile.Typography & Color Scheme
The site’s typography combines bold, modern sans-serif fonts for headers with clean, readable body text, projecting confidence and professionalism.- Primary Color: Deep Burgundy Red (#7A0C0C) — represents strength, passion, and legal authority.
- Secondary Color: Charcoal Black (#1A1A1A) — grounds the design and adds a premium, serious tone.
- Accent Color: White (#FFFFFF) — used for balance, clarity, and trust-building contrast.