CASE STUDIES
Case Study 1: Noll Law Office
Noll Law Office was a second generation law firm focused on criminal defense headed-up by a husband and wife attorney team, Sarah and Daniel Noll. Located in central Illinois, the Noll’s were very successful criminal defense attorneys, but wanted to add personal injury law to their practice areas. They hadn’t done PI before.
Background
We onboarded the Noll’s in March 2024.
First order of business we install call tracking to give us lead attribution. We need to know where leads were coming from. Plus, it helps us optimize in real time for Google Maps.
Our main objective for Dan’s campaign was to rank in Google’s Map pack. He already has really solid organic rankings, but the lead flow just wasn’t enough to sustain business.
Maps are the answer, I informed him.
Objectives
Dan & Sarah wanted to rank for bread and butter keywords. At first, they wanted the geo-modified keywords relevant to their city, such as “Springfield car accident lawyer,” but I had to intervene, stating those keywords were not often searched by locals. Rather, they are often used by SEO agencies to falsely boost confidence, but in reality, other than being a possible leading indicator, won’t do much for lead flow.
Instead, I suggested we chop off the city-modifier and go broad.
- car accident lawyer
- personal injury lawyer
- car accident lawyer near me
- … and related variants
Shock & Awe
We have Google Maps optimizations dialed in pretty tightly, and for many clients (but not all), we’re able to provide a fairly unique experience.
This experience, dubbed internally as “Shock & Awe”, entails aggressive and radically fast rankings.
Noll was a recipient of Shock & Awe, and his Google Business Profile was completely transformed.Dan & Sarah wanted to rank for bread and butter keywords. At first, they wanted the geo-modified keywords relevant to their city, such as “Springfield car accident lawyer,” but I had to intervene, stating those keywords were not often searched by locals. Rather, they are often used by SEO agencies to falsely boost confidence, but in reality, other than being a possible leading indicator, won’t do much for lead flow.
Instead, I suggested we chop off the city-modifier and go broad.
We ranked his firm across the city with full saturation in the Map Pack in 7 days.
Lead Flow
Rankings are one thing, but what about calls from his Google Business Profile in Maps?
March: 45 calls
April: 115 calls
May: 144 calls
Today, at the time of this report, the Noll’s enjoyed around 180 calls during their calendar month. Of most important, lead quality has been dialed in better than ever towards MVA.
Furthermore, our recent efforts have helped the firm expand their digital efforts back into shoring up more organic leads and Local Service Ads.
Case Study 2: 1,000+ Monthly Leads – Tribeca Lawsuit Loans
Client Background & Challenge:
Tribeca Lawsuit Loans (dba Tribeca Capital Group) is a national legal funding company headquartered in New Jersey. Upon onboarding, Tribeca had worked with some of the country’s largest SEO agencies, but to no avail.
Lead volume and quality not up to par.
Strategy & Execution:
JoshBrown.io performed a full site redesign and SEO revamp. We restructured the content into topic clusters (e.g., pharmaceuticals, data breaches, product liability), built robust schema markup for legal resource pages, optimized for national and niche long-tail keywords, improved site speed and mobile usability, and launched a backlink campaign targeting high-authority legal-news portals and finance blogs referencing settlements. Ongoing analytics tracking and conversion-funnel optimization were embedded to monitor how visitors moved from search to claim registration.
Results & Metrics:
- Ranked #1 for “class action lawsuit” nationally within 10 months.
- Grew keyword footprint from approx. 120,000 to 650,000+ ranking keywords during the 12-month engagement.
- Registered-claim submissions increased 530% year-over-year.
- Organized contributory content into five major topic silos, each showing a 63% uplift in organic traffic.
Client Quote:
“Working with JoshBrown.io changed our trajectory. We went from being lost in the noise to owning the dialogue on mass-tort opportunities. What they delivered wasn’t just traffic—it was qualified claimants.” — Anthony Tamper, Founder & CEO, Dominion Mass-Torts Hub
Case Study 3: Summit Criminal Defense – Criminal Defense
Client Background & Challenge:
Summit Criminal Defense operates in a highly competitive metro market, up against national firms. They struggled to rank for high-intent terms like “DUI lawyer [city]”, “felony attorney near me”, and their website traffic converted poorly (many leads, few consults).
Strategy & Execution:
JoshBrown.io performed a full technical audit (site architecture, canonicalisation, crawl budget), then revamped service pages for each offense type (DUI, assault, drug offences, white-collar). We added testimonial-rich content, local landing pages per county, schema for each lawyer profile, and secured local-news features and legal-blog links to improve authority.
Results & Metrics:
- Inbound calls increased 615% within 12 months — surpassing the average 384% growth rate.
- 95% of the firm’s most competitive keywords are now on Page One of Google.
- Rankings improved for 730 key terms, which directly grew our bottom line.
- High-quality client inquiries rose 1486% after JoshBrown.io optimized the practice-area pages.
Client Quote:
“High-quality client inquiries rose 1486% after JoshBrown.io optimized our practice-area pages.” — K. Drummers, Criminal-Defense Lawyer, Albuquerque
Case Study 4: Apex Family Law Group – Family Law
Client Background & Challenge:
Apex Family Law Group, based in a mid-sized market, handles divorce, child-custody, and spousal-support matters. Despite a strong offline reputation, their website ranked mostly on pages 2-3 of Google for high-intent phrases like “divorce lawyer [city]” and “child custody attorney [city]”. Their intake calls were stagnant, and content on the site was generic, lacking depth and purposeful linking architecture.
Strategy & Execution:
JoshBrown.io audited the site and implemented a service-page silo structure: separate pages for divorce, custody, support, paternity, each optimized with unique metadata, long-form content, local modifiers, and FAQs. We improved internal linking, enhanced mobile speed, added lawyer schema and local schema, and initiated a backlink campaign targeting relevant family-law blogs and local civic associations.
Results & Metrics:
- Calls increased 490% within 12 months — again surpassing the average 384% growth rate.
- 95% of the firm’s most competitive keywords are now on Page One.
- Rankings improved for 730 key terms, significantly boosting bottom-line lead volume.
Client Quote:
“Within eight months, our phone hasn’t stopped ringing. JoshBrown.io turned us from invisible online to top of mind.” — J. Riggs., Managing Partner, Apex Family Law Group
Case Study 5: Midstate Estate Planning – Estate & Probate
Client Background & Challenge:
Strategy & Execution:
JoshBrown.io developed a content-cluster strategy: extensive long-form guides answering client questions (“How to choose a probate executor”, “What is a revocable living trust”), optimized practice-area landing pages, enhanced internal linking across silos, implemented local schema for multiple office locations, and improved site usability (faster load times, mobile-friendly redesign).
Results & Metrics:
- Organic leads surged 410% within 10 months.
- 92% of the firm’s selected competitive keywords now rank on Page One.
- Bounce rate decreased by 38%; average session duration increased by 72%.
Client Quote:
“Our website went from ghost-town to primary lead source — JoshBrown.io took us from invisible to visible.” — Ted Walker, Managing Attorney, Midstate Estate Planning
Case Study 6: Borderline Immigration Law – Immigration & Visa Services
Client Background & Challenge:
Borderline Immigration Law serves a large immigrant-community region in the southern US. They faced extreme competition for high‐intent keywords (“immigration lawyer [city]”, “green card attorney [state]”), and their digital presence lacked multilingual content and community-oriented targeting.
Strategy & Execution:
Results & Metrics:
Organic leads jumped 770% in 12 months.
85% of 180 high-intent keywords now rank on Page One.
Estimated website share-of-voice increased by 52%.
Client Quote:
“By embracing the community and optimizing for intent, JoshBrown.io helped us dominate a tough niche.” — Mike Rollings., Founding Partner, Borderline Immigration Law
Case Study 7: EastCoast Business Litigation – Commercial Litigation
Client Background & Challenge:
EastCoast Business Litigation is a boutique firm focusing on business-litigation and commercial disputes in an East-Coast metro market. They had a strong offline reputation but weak online presence; keywords like “business litigation lawyer [city]” and “commercial dispute attorney” were dominated by larger firms. Their website was outdated, lacked thought-leadership content aimed at decision-makers, and had virtually no link-acquisition strategy.
Strategy & Execution:
Results & Metrics:
Results & Metrics:
Qualified business-inquiry leads increased by 360% in 9 months.
78% of approx. 150 targeted keywords now rank in the top 5 positions.
Average value per SEO-generated case increased by 67% (because the leads now matched higher-value matters).
Client Quote:
“We finally converted our offline strength into online dominance — JoshBrown.io got us in front of the right buyers.” — Chanel Adams., Senior Partner, EastCoast Business Litigation